Privacy Policy

Last updated: October 26, 2026

Alfrescoemporium operates the website Alfrescoemporium.us and is committed to respecting your privacy and protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, browse our furniture and home furnishing products, place an order, or communicate with us.

By accessing or using our website, you acknowledge that you have read this Privacy Policy. We handle personal information in accordance with applicable privacy and data protection laws.

1. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Information You Provide Directly

When you place an order, create an account, contact customer service, or otherwise interact with us, we may collect:

• Your name and contact details, including email address and telephone number.

• Billing and shipping addresses.

• Order information, including products purchased, quantities, transaction history, and order status.

• Information you provide when requesting a return, refund, replacement, or customer support.

• Other information you voluntarily submit through our website or communications.

Payment Information

When you make a purchase, payment information is processed through the payment providers available at checkout. We may receive transaction details, payment status, and limited payment-related information needed to process and manage your order.

Full payment card details are generally handled by the relevant payment provider rather than stored directly by us, depending on the payment service and applicable arrangements.

Device and Usage Information

When you visit our website, certain information may be collected automatically, including:

• IP address and general location information derived from it.

• Browser type, device type, and operating system.

• Language settings and technical identifiers.

• Pages visited, products viewed, referring websites, and interactions with website features.

• Access times, browsing activity, and other technical information.

We use this information to operate our website, improve its functionality, understand customer preferences, and help protect against fraud and unauthorized activity.

2. How We Use Your Personal Information

We may use personal information for the following purposes:

Order Processing and Fulfillment

To process payments, confirm purchases, arrange shipping, deliver furniture and home furnishing products, provide order updates, and manage returns, refunds, and replacements.

Customer Service

To respond to inquiries, resolve order issues, provide product information, and communicate with you about your purchases.

Website Operations and Improvement

To maintain our website, improve navigation and functionality, understand how visitors use our services, and enhance the shopping experience.

Marketing and Advertising

Where permitted by law and subject to applicable consent and opt-out requirements, we may use information to send promotional communications, display relevant advertisements, and measure marketing performance.

You may unsubscribe from marketing emails by using the unsubscribe instructions provided in the email or by contacting us.

Security and Fraud Prevention

To verify transactions, detect suspicious activity, prevent fraud, protect our customers and business, and enforce our website policies.

Legal Compliance

To comply with applicable laws, respond to lawful requests, resolve disputes, and protect our legal rights.

3. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to support essential website functions and improve your shopping experience.

These technologies may be used to:

• Remember items in your shopping cart and certain preferences.

• Support checkout, authentication, and website security.

• Understand website traffic and visitor behavior.

• Measure the effectiveness of advertising campaigns.

• Personalize content or advertisements where permitted.

Some cookies are necessary for our website to function, while others may be used for analytics or advertising.

You can manage cookies through your browser settings and, where available, our website's cookie preference tools. Disabling certain cookies may affect website functionality.

Where required by applicable law, we will obtain consent before using non-essential tracking technologies.

4. Shopify and Third-Party Service Providers

Our online store is powered by Shopify, which provides ecommerce infrastructure and related services that help us operate our website and process customer transactions.

We may share relevant personal information with service providers that support our business, including:

• Payment processing providers.

• Shipping carriers and fulfillment services.

• Website hosting and technical support providers.

• Customer service providers.

• Analytics and performance measurement providers.

• Fraud prevention and security services.

• Advertising and marketing partners, where applicable.

These providers may process personal information as necessary to perform services on our behalf or as otherwise permitted by law.

Third-party providers may also handle information under their own privacy policies and terms. We encourage you to review those policies when interacting directly with their services.

5. Advertising and Analytics

We may use third-party analytics and advertising services to understand website activity, evaluate marketing campaigns, and promote our furniture and home furnishing products.

Depending on the services enabled on our website, these providers may use cookies, pixels, or similar technologies to collect information about your interactions with our website and other online services.

This information may be used to measure advertising effectiveness, analyze shopping behavior, and show advertisements that may be relevant to your interests.

Where required by law, we will provide appropriate notice, obtain consent, and offer mechanisms to opt out of targeted advertising or other regulated data processing activities.

You can also manage certain advertising preferences through your browser, device settings, or the relevant advertising platform.

6. How We Share Personal Information

We may disclose personal information in the following circumstances:

Service Providers: With companies that provide payment processing, order fulfillment, shipping, website hosting, customer service, analytics, security, and other business services.

Ecommerce Platform: With Shopify and relevant service providers to operate our online store and support transactions.

Advertising and Analytics Partners: With relevant partners for advertising, measurement, or analytics purposes, subject to applicable law and your privacy choices.

Legal and Regulatory Authorities: When disclosure is required by law, legal process, or a valid governmental request, or when reasonably necessary to protect legal rights and safety.

Business Transactions: In connection with a merger, acquisition, restructuring, financing, or sale of some or all of our business assets, subject to applicable legal requirements.

With Your Consent or Direction: When you ask us to share information or otherwise authorize the disclosure.

We do not sell personal information in exchange for monetary payment. However, certain disclosures for targeted advertising or cross-context behavioral advertising may be considered a “sale” or “sharing” under applicable privacy laws. Where applicable, you may have the right to opt out of these activities.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, maintaining transaction records, providing customer support, preventing fraud, resolving disputes, and complying with legal or accounting obligations.

Retention periods vary depending on the type of information, why it was collected, and applicable legal requirements.

When personal information is no longer reasonably necessary for these purposes, we will take appropriate steps to delete, destroy, or de-identify it, subject to applicable law and legitimate recordkeeping requirements.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or stored through our website.

You should use appropriate precautions when sharing information online and contact us promptly if you believe your personal information or account has been used without authorization.

9. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, which may include:

• The right to request access to personal information we hold about you.

• The right to request correction of inaccurate personal information.

• The right to request deletion of personal information, subject to legal exceptions.

• The right to obtain a copy of certain personal information in a portable format.

• The right to opt out of certain targeted advertising, personal information sales, or sharing activities.

• The right to withdraw consent where processing is based on consent.

• The right to appeal certain privacy-related decisions where required by law.

• The right not to receive unlawful discriminatory treatment for exercising applicable privacy rights.

To exercise an applicable privacy right, please contact us using the contact information provided below. We may need to verify your identity before processing your request.

We will respond within the time required by applicable law. If we cannot fulfill a request, we will explain the reason where required and provide information about any available appeal process.

10. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, subject to applicable definitions and exceptions.

Depending on the circumstances, these rights may include:

• The right to know the categories and specific pieces of personal information we collect about you.

• The right to know the categories of sources from which personal information is collected.

• The right to understand the purposes for collecting, using, or disclosing personal information.

• The right to request correction or deletion of certain personal information.

• The right to receive certain personal information in a portable format.

• The right to opt out of the sale or sharing of personal information for cross-context behavioral advertising, where applicable.

• The right to limit certain uses and disclosures of sensitive personal information, where applicable.

• The right not to be unlawfully discriminated against for exercising your privacy rights.

You may submit a privacy request by contacting us using the details in the Contact Information section.

Where required by law, you may use an authorized agent to submit a request on your behalf. We may require verification of your identity and the agent's authority.

We will handle requests in accordance with applicable California privacy requirements.

11. Children's Privacy

Our website is intended for a general shopping audience and is not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without the consent required by applicable law.

If we learn that we have collected such information without the required authorization, we will take appropriate steps to delete it.

If you believe a child has provided personal information to us, please contact us so that we can review the matter.

12. International Data Transfers

Your personal information may be processed or stored in countries other than the country or state where you reside, depending on the location of Shopify and our service providers.

Data protection laws in those locations may differ from the laws applicable where you live.

Where required by law, we will take appropriate measures to ensure that international transfers of personal information comply with applicable data protection requirements.

13. Third-Party Websites

Our website may contain links to third-party websites, applications, or services.

These external services operate independently and have their own privacy practices. We are not responsible for the privacy policies, content, or security practices of third-party websites.

We encourage you to review the privacy policies of any external services you choose to use.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, service providers, or legal requirements.

Any revised version will be published on this page with an updated “Last updated” date.

Where required by applicable law, we will provide additional notice or obtain consent before implementing certain changes.

We encourage you to review this page periodically to stay informed about how we handle personal information.

15. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like more information about our privacy practices, please contact us using the details below.

Brand Name: Alfrescoemporium

Website: Alfrescoemporium.us

Business Address: 15 HEADLAND PL, ALISO VIEJO, CA 92656-3300, United States

Phone: +1 334-707-7893

Please provide sufficient information about your inquiry so that we can respond appropriately.

Alfrescoemporium is committed to handling privacy inquiries responsibly and addressing requests in accordance with applicable law.